- Wash your windows at least once a week on the slowest day of the week; wash your front door daily because it is so visible.
- Polish your brass door handle or scrub your aluminum knob weekly. First impressions matter.
- Scrape off old stickers from windows — Visa, MasterCard, etc. It is assumed that you take plastic in today’s retail environment
- Remove old posters and window clutter so shoppers can see into your store. Look inviting to curious eyes.
- Post your hours on the door so shoppers know when to come back and make a purchase.
- Change your window displays frequently.
- Replace burned out light bulbs so your store looks maintained and well lit.
- Increase the wattage of light bulbs throughout your store.
- Leave your display window lights on at night to highlight your merchandise 24 hours a day. Your windows are free advertising!
- Remove bars on your windows to show shoppers that the neighborhood is safe. Don’t feel comfortable doing that yet? Move the bars inside to the back of the display window.
- Replace your yellowed Plexiglas windows with clear glass. All the cleaning in the world won’t make a difference if your windows look dingy.
- Ask your customers what they like about the appearance of your business and what they would like to see change. Then, implement the suggestions.
- Go on vacation. When you come back, you will have a fresh perspective. Walk through your store with a pad in hand and write down anything “you never noticed before” that should be repaired, cleaned, upgraded, or replaced.
- Hire a part-time employee and ask what he or she would change. Or, assign your new employee to make the upgrades!
*Source: The Main Street News, the monthly journal of the National Trust’s National Main Street Center
Your Downtown Development Authority Board of Directors: Mayor J. G. “Jamie” Cater, Mr. Harold Harper, Sr. Mr. Jack Stone, Mr. Harold Chambers, Ms. Deborah Redlinger, Dr. Steve Rigdon, Ms. Mary Glynn Hendricks